case study
Healing Wave
Sound healing through crystal singing bowls and holistic healing modalities.
Industry
Wellness, Alternative Healing, Sound Therapy
Scope of Work
Brand Strategist, Graphic Designer, Copywriter
About Business
A transformative wellness brand that harmonizes the mind, body, and spirit through the power of sound healing and holistic practices. We offer immersive experiences and programs for personal growth and inner well-being, combining ancient wisdom with modern practices. Our sound healing sessions utilize crystal singing bowls and other audio-healing modalities to facilitate profound healing and transformation.
Customer Segment
Individuals seeking stress relief and relaxation. People interested in holistic healing methods. Wellness enthusiasts looking for alternative therapies. Individuals experiencing anxiety or insomnia. Yoga and meditation practitioners.
Tagline
Transform your wellness journey with sound.
Ethereal
Healing
Mystical
Mindful
Moodboard
Typography & Colors
#C7A8A8
#FFA07A
#FFF0E0
#FF8C00
#FFE4C4
Logo Use
Primary Logo
Contains both the icon and the text. This is the most commonly used logo version.
Wordmark
A text-only variation of the primary logo.
Monotone Black:
Use on dark backgrounds
Core Values
Empowerment
We believe in empowering individuals to take control of their well-being through education, guidance, and tools that enable them to make positive choices and transformations in their lives.
Authenticity
We value authenticity and strive to create a safe and genuine space where individuals can fully express themselves, embracing their true selves without judgment or pretense.
Connection
We recognize the power of human connection and emphasize building meaningful relationships, fostering a sense of community, and providing support that nurtures personal growth and healing journeys.
Foundation
How Brand Stands Out
We combine ancient wisdom with modern practices, integrating crystal singing bowls and other audio-healing modalities to create transformative experiences that are deeply immersive and personalized for each individual. Our emphasis on empowerment, authenticity, and fostering meaningful connections further distinguishes us, creating a unique and supportive environment for personal growth and holistic well-being.
Value Proposition
Our immersive experiences, personalized programs, and expert practitioners guide our clients toward profound inner well-being, helping them unlock their true potential and embrace a harmonious life filled with balance, clarity, and inner peace. Discover the profound healing benefits of sound with Healing Wave and embark on a transformative path to holistic wellness.
Ideal Customer
Individuals seeking a holistic approach to healing and personal transformation, looking for a supportive and nurturing environment to enhance their well-being. They are open to exploring alternative therapies and are committed to their personal growth journey.
Copywrite & Content Guidelines
Brand Archetype
‘The Sage’
Guiding individuals on a transformative journey of wisdom and enlightenment. With our expertise in sound healing and crystal singing bowls, we offer a sanctuary for seekers of knowledge and personal growth. Through nurturing and compassionate practices, we empower our customers to tap into their inner wisdom, promoting holistic well-being and spiritual awakening. Unlock the power of healing and discover your true self with Healing Wave.
Tone of Voice
Empathetic, Nurturing, Encouraging, Uplifting
What We Sound Like
Our brand voice exudes a genuine and friendly demeanor, inviting you to embark on a soulful journey of self-discovery through the ethereal sounds of crystal singing bowls. It feels like a heartfelt conversation with a dear friend, where you are encouraged to explore, grow, and embrace the healing waves of sound.
Phrases We Use
Harmony, transformation, serenity, inner balance, awakening, empowerment, self-discovery
What We Do NOT Sound Like
We avoid sounding like a traditional lecture or rigid academic discourse. Our brand does not adopt a condescending or authoritative tone but rather embraces a conversational and friendly approach that encourages open dialogue, sharing experiences, and fostering a sense of connection within our community.
Phrases We Do Not Use
“Quick fix,” “Miracle cure," “Easy and effortlessly," “Overnight success," “Foolproof method," “Guaranteed results," “Exclusive secret," and “Flawless perfection."
Additional Guidelines
Be genuine and transparent in your messaging, reflecting the true essence of our brand.
Avoid exaggerated claims or misleading information.
Highlight the tangible benefits and positive impact our products or services bring to customers' lives.
Put the customer at the center of our messaging, addressing their concerns, desires, and aspirations.
Infuse optimism and positivity into our copywriting, inspiring and uplifting our readers.
Illustrate real-life examples and experiences to create a relatable connection.