case study
Sophistiqué
Master aestheticians committed to providing an atmosphere of serenity and tranquility.
Industry
Beauty
Scope of Work
Brand Strategist, Graphic Designer, Copywriter
About Business
Sophistiqué offers comprehensive spa services, including facials and skin care treatments, to address specific skin concerns and ensure continued improvements in your skin's health.
Customer Segment
Individuals looking for a quality spa experience, as well as those with specific skin concerns.
Tagline
Take time to indulge in the things that matter most to you.
Charming
Meticulous
Serene
Luxurious
Moodboard
Typography & Colors
#C0A57C
#A58D8D
#F4C9C9
#F4F4F4
#333333
Logo Use
Primary Logo
Contains both the icon and the text. This is the most commonly used logo version.
Wordmark
A text-only variation of the primary logo.
Monotone Black:
Use on dark backgrounds
Core Values
Luxury
Using only the finest products, techniques, and amenities to ensure every experience with us is nothing short of exceptional.
Knowledge
Educating guests about the latest trends, techniques, and products while empowering them to make informed decisions about self-care.
Personalization
Building relationships with guests and tailoring services to meet their unique needs and preferences.
Brand Values
How Brand Stands Out
We are committed to providing our clients with a high-quality spa experience. We offer a wide variety of services, including facials and skin care treatments that address specific skin concerns. We tailor each service to your needs using a comprehensive analysis process. Your visit will include an at-home routine to ensure continued improvements in your skin's health.
Value Proposition
Elevate your skincare routine with Sophistiqué. Our luxurious spa experience and comprehensive analysis process ensure that you receive the highest-quality facials and treatments, leaving you feeling refreshed and revitalized.
Ideal Customer
People who use the phrase ‘I deserve it' and value relaxation and luxury experiences. They are primarily, but not exclusively, young professionals living in urban areas who are health conscious. They work in various industries and have different levels of disposable income. Still, they all share a common desire for high-end spa treatments.
Guidelines
Copywrite & Content
Brand Archetype
‘The Sage’
A deep desire for knowledge, wisdom, and understanding characterizes this archetype. The Sage seeks to educate and enlighten others using their expertise to help clients achieve their goals. They value honesty, integrity, and authenticity; dedicated to continuous improvement. By embodying The Sage, Sophistiqué can establish itself as a trusted advisor in the beauty industry and build a loyal customer base that values knowledge, education, and personalization.
Tone of Voice
Warm, inviting, and informative, conveying a sense of exclusivity and expertise.
What We Do Sound Like
Luxury, personalized, educational, warm, and exclusive.
Phrases We Use
Personalized, luxury, high-quality, exclusive, tailored, relaxation, rejuvenation, professional.
What We Do NOT Sound Like
Casual, generic, unprofessional, or insincere.
Phrases We Do Not Use
Cheap, generic, one-size-fits-all, basic, ordinary, mediocre, discount, impersonal.
Additional Guidelines
Copy should be clear, concise, and easy to read.
Use active voice whenever possible.
Use persuasive language to highlight the benefits of Sophistique's services and products.
Avoid using jargon or technical terms that may be unfamiliar to readers.
Use testimonials or reviews from satisfied customers to build trust and credibility.