case study
Savory Solutions
Healthy food solutions that prioritize personal well-being without compromising taste, convenience, or quality.
Industry
Food service & nutrition
Scope of Work
Brand Strategist, Graphic Designer, Copywriter
About Business
Savory Solutions is a health-focused business that provides high-quality meal options and recipes without sacrificing quality or flavor. We offer personalized cooking experiences that encourage community-building around cooking and eating, inspiring and empowering individuals to live healthy and sustainable lifestyle.
Customer Segment
Health-conscious individuals, busy professionals, foodies, families.
Tagline
Cooking with a conscience
Fresh
Tasteful
Energized
Clean
Moodboard
Typography & Colors
#1E90FF
#E6E6FA
#FFDAB9
#FFA07A
#FFE4E1
Logo Use
Primary Logo
Contains both the icon and the text. This is the most commonly used logo version.
Wordmark
A text-only variation of the primary logo.
Monotone Black:
Use on dark backgrounds
Core Values
Empathy
Empowering our community to explore and embrace new, healthy lifestyles. Through expert guidance, we inspire progress and personal growth toward optimal well-being.
Guidance
Empowering customers toward optimal health and well-being through expert advice and personalized recommendations.
Exploration
Encouraging exploration of healthy living through innovative flavors, cooking techniques, and daily routines. We embrace new experiences, leading to growth.
Foundation
How Brand Stands Out
Savory Solutions differentiates itself by offering personalized cooking experiences, fostering a sense of community around cooking and eating, and inspiring and empowering individuals to live healthy and sustainable lifestyles. Our recipes are healthy, delicious, and easy to prepare.
Value Proposition
We are a team of foodies, nutritionists, and fitness enthusiasts craving quality food that is also convenient and inspiring. We'll teach you how to maintain a healthy lifestyle through culinary experiences, quality ingredients, nutrition support, the best recipes, and meal preps. Maintaining a healthy lifestyle never tasted so good.
Ideal Customer
Serving individuals that are health-conscious, value quality and sustainability, and prefer natural and organic alternatives. They are working professionals or stay-at-home parents in the suburbs who enjoy exploring new and healthy recipes to maintain a balanced lifestyle.
Copywrite & Content Guidelines
Brand Archetype
‘The Caregiver’
Savory Solutions reflects the Caregiver archetype by prioritizing the well-being and needs of our health-conscious customers. Our commitment to providing healthy and delicious recipes, personalized cooking experiences, and a sense of community aligns with the nurturing and supportive qualities of the Caregiver. With a focus on q quality ingredients, convenience, and a commitment to your well-being, we reflect the nurturing qualities of the Caregiver archetype.
Tone of Voice
Approachable, knowledgeable, friendly, and health-conscious.
What We Sound Like
Similar to a close friend who is passionate about cooking and healthy eating. We love to share our knowledge, experiences, expert advice, and recommendations.
Phrases We Use
Delicious, healthy, sustainable, convenient, fresh, nutritious, balanced, and flavorful.
What We Do NOT Sound Like
We do not sound judgmental, preachy, or overly technical. We also do not use slang or jargon that may be confusing.
Phrases We Do Not Use
Diet, restriction, artificial, processed, cheap, unhealthy, unappetizing, fad.
Additional Guidelines
Copy should incorporate humor and playfulness to keep our messaging engaging and lighthearted.
Use a conversational tone.
Emphasize the convenience and ease of our recipes and services.
Avoid using overly promotional language that feels insincere or pushy.
Use descriptive and sensory language to make food and cooking experiences come to life.